Link Building Program

When someone searches Google for a keyword related to your site's products or services, does your web site appear in the top 10 results, or does your competition?

Attaining high rankings at the top search engines like Google, Yahoo!, and MSN can give your business a big boost in traffic and sales. But, how can you achieve these top search engine rankings?

The Answer... Buy High One way Links Ads to Easily Increase Link Popularity and Search Engine Rankings!

Text links are the most powerful building blocks of Search Engine Optimization (SEO). Good SEO companies spend most of their time building text links, and only small amount on everything else (Like page titles, content, etc.)

Although the major benefit of Link Building is to increase the rankings of a webpage on Search Engines for different keywords, Link Popularity Building also helps increase the PR of a webpage, increase direct traffic, help in deep indexing of a website etc.

Incoming links (also known as inbound links and non reciprocal links) have gained unprecedented importance in high ranking of your website. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista etc. rely on off-page factors such as 'Link Popularity' to determine how important your site is in order to rank it high. Now web site optimization, no matter how nicely it is done, is not sufficient to get you good rankings. A large number of good incoming links help your website beat competition to rank high in Search Engines.

It is important to note that all links are not created equal. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to you. Some important aspects which search engines evaluate are - Page Rank of the linking webpage, total outgoing links on the linking webpage, industry relevance of the linking webpage, page relevance, keywords in anchor text, etc. RDI Technologies offers all kinds of Link Building Services ranging from Relevant, Irrelevant, Non-PR-Specific links to PR2+, PR3+ and PR4+ links.

Listed below are some of the benefits of Link Building Campaign:


Anchor Text

Anchor text is the text that falls within a hyperlink leading to another page. The Anchor Text of Incoming Links plays a major role in your website's ranking in the search engine result pages. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your website which help in gaining rankings in Search Engine Result Pages . For wider keyword coverage, you can work with different link text options. It is important to have a number of combinations of anchor texts and associated link texts, so that the linking does not have a fixed pattern that the search engines can detect. This has become even more significant due to recent Algorithm updates of major Search Engines. If you have more number of quality links pointing to your website, the keywords within your anchor text would benefit your website's ranking greatly for those particular keywords. The web page of your site that the link is pointing to should also be optimized for that keyword(s) in order to properly influence rankings.


PageRank

Google PageRank is a major part of the Google algorithm. PageRank is considered, by many experts, to be the most important factor in establishing the relevance of your web page for each particular search phrase typed into the Google search box. I believe that Page rank is clearly important, but if it was of paramount importance, this page would not have gone to the number one position in Google, for the term 'link analysis explained', which has 20.5 million competing pages, one day after the page was first cached, if it were relying purely on PageRank.

Google works out your web page's PageRank by treating each incoming link to your website as a vote. For example, if Google-Pagerank.co.uk has an outgoing link to Page-Rank.co.uk, Google consider the link as a vote for Page-Rank.co.uk. It's similar to you being recommended a good plumber by a friend - the recommendation strengthens your confidence in employing him.


Link Analysis

What is link analysis? Google do not purely count the links coming into your site, in order to calculate PageRank, the search engine robots analyze the page linking to your site. The more important and relevant that the linking page is to the key phrase entered, the higher the relevance that Google gives to your page, so taking link analysis into account when organizing reciprocal links, is something to bear in mind.

Link analysis takes into account the following on-page and off-page factors when calculating PageRank and page relevance:
  • The PR of the linking page
  • Whether the linking page is on-focus, (if you have a financial website, an on focus link would be a link from another financial website. A link from a site about flowers would be considered off-focus)
  • The number of outgoing links on the outgoing link page, (if there are 500 outgoing links, it will not be considered as relevant as a page with only 20 outgoing links)
  • The quality of the incoming links directed at the website of the outgoing link
Incoming links and PageRank are a major part of the Google algorithm, but don't listen to anyone who tells you that all you need to do is get hundreds of links pointing to your website to get the number one position on Google, it is simply not true. Google considers many factors when working out where you will stand in the rankings, for each individual search phrase, including on page content, page titles, code compliancy, the weight of the source code and ease of navigation.

What Page Rank should I aim for?

The higher the better! The PageRank scale is between 0 and 10.

If your site is PageRank 0, (PR0) to PagRank 2, (PR2) you should certainly consider establishing a link campaign to attract new links to the site to boost PageRank.

If your site is PageRank 3 (PR3) and you are competing for fairly non-competitive search terms, you should concentrate on on-page optimization. If you still don't achieve positions, then try to boost PageRank to PR4 or PR5.

PageRank 4 (PR4) and PageRank 5 (PR5), are seen as fairly relevant sites and unless you are in a really competitive market, it is probably sufficient to rank fairly well if the on-page optimization is in place.

PageRank6 (PR6) or above, is sufficient PR for almost any area of the market, but once your are PR6 or above, other webmasters will naturally want to link to you, so you will be offered reciprocal links almost every day, allowing you to further strengthen Page Rank with little effort.


Direct Traffic

Link Popularity Building also benefits you by way of getting direct traffic to your website. Incoming links from other websites would surely pay high dividends, as users are likely to click on that link and visit your website, thus bringing you direct traffic. The links placed on relevant pages would enhance the amount of relevant traffic to your website. A well planned Linking Popularity Building Campaign can also help you target your potential customer market and thus increasing the amount of valuable traffic to your site and thus even help improve your sales to some extent.


Deep Indexing

Another important benefit of link popularity building is that a webpage embedded deep in your website too stands good chance of being indexed by the search engines. An external link leading to a page embedded deep in your site would help that webpage get indexed by the search engines, which would have otherwise taken a very long time (upto 3 to 4 months)

While indexing a page, search engines would also index the links leading from that page even if they are embedded very deep in your site structure. Search engines while indexing that particular page would also learn about the other links within your website and move on to index other pages too..


Indexing Dynamic Pages

Many of the Search Engines used to find it difficult to index the dynamic pages. With links pointing to dynamic pages the search engines would index those dynamic pages too. Optimizing dynamic pages is little tricky, but you can have your dynamic pages rank well for various keywords with the help of Link Popularity Building techniques. A perfect match of Only Incoming Links and keywords in the Anchor Text can do wonders to boost the organic ranking of the dynamic pages in your site.


Wider Search Engine Coverage

Link Popularity Building gives your website wider search engine coverage. In many Search engines you might have not submitted your website, but in due course of time, the search engines will identify and pick up links to your website from other websites they recognize and index your site.

This includes some important paid search engines (such as MSN, Askjeeves) that you may not have submitted your website to them. All search engines do not list your website for free, but would pick a link to your website from other websites they recognize, and eventually list your website in their result pages.


Leading Competition

Link Popularity Building would also mean that your website stays ahead of your competition for your targeted keywords. More the number of Only Incoming Links pointing to your web pages, higher it gets ranked in the search engine results pages. Using your targeted keyword phrases in the links text would ensure a good ranking for your targeted keywords in the SERP's.


Request a Free Quote Today to see how RDI Technologies can help you build your Link Popularity and improve your Search Engine Rankings.



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